Ed Lynch

Enterprise GTM & Strategic Accounts Leader · Sales Enablement · Media Partnerships

Nashville, TN · edlynch415@gmail.com · linkedin.com/in/edlynch5478

Enterprise GTM and strategic client-first commercial leader who blends enterprise deal strategy with durable pipeline growth to orchestrate complex multi-stakeholder partnerships that yield term-based SaaS contracts.

Strategic Accounts · EnterpriseSales Enablement · AdoptionForecasting · PipelineExec Storytelling · NegotiationPartnerships · Studios

95%

Qtr. Forecasting Accuracy

100% +

Quota Attainment

x2.3

Deal Close Velocity

5x

Pipeline Generation

Strategic Selling Experience

Strategy

Commercial & Go-to-Market

Enterprise deal strategy (MEDDICC / SPICED) and account-based motions into studios & top holding companies
Upfront/NewFronts negotiations; scatter pacing & yield optimization
360° sponsorship packaging.

approach

Executive Selling & Partnerships

C-suite storytelling; POV development; category narrative leadership QBR governance and executive alignment
Ecosystem orchestration
Complex RFP leadership; deal desk coordination; term-sheet → MSA/SOW

Execution

Sustained Pipeline Management

Build and sustain a 5× qualified pipeline, back-calc weekly creation targets MEDDICC + MAPs and multithread to the EB running tight cadences (pipe-gen, forecast, deal reviews) and purge stale to protect Tier-A pursuits.

Director of Strategic Accounts

Nashville, TN (Remote) · Nov 2024 — Present

Led strategic accounts across Fortune 100/500; negotiated multi-year platform deals and expansions; drove adoption playbooks and pipeline acceleration.
Built executive relationships (CRO/RevOps/Enablement) to align deployments with revenue motions and metrics (win rate, ramp time, content engagement).
Partnered with product on enterprise requirements (SSO/SCIM, governance, analytics, Salesforce integrations) and field feedback loops.
Established value narratives for renewals with quantified impact on opportunity velocity and seller proficiency.

2025 Revenue Impact YTD

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Quota Attainment YTD

2024 Revenue Impact (Highspot)

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Quota Attainment

Senior Vice President of Sales

San Francisco, CA (Remote) · Jan 2017 — Nov 2024

Directed global sales strategy for studio partnerships and licensing; secured multi-market distribution and promotional agreements.
Led cross-functional go-to-market for key film/TV franchises; coordinated with marketing, legal, and production on launch plans.
Improved forecasting and revenue pipeline discipline; advanced measurement around sponsorship and retail activation ROI.
Negotiated top-line agreements with platforms and retailers; cultivated executive relationships across regions.